ASUS ZenFone 3 maksimum (ZC553KL) offers a well-rounded smartphone suffer coupled through premium design, ketika continuing the focus on battery life. Is ASUS 3rd time lucky with the Max? Let’s discover out!


A technology columnist and a digital consultant, he quit Microsoft in 2011 to walk independent and write more, watch a the majority of movies, and travel randomly.

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Like the entire ZenFone lineup, the ASUS ZenFone 3 is a decent smartphone. However, even with the premium pitch, yes no stand out factor running for it. That looks great on paper, but the real-world performance is limited – and also would only satisfy the tuntutan of less discerning users.

ASUS has a crowded ZenFone line-up, however the company buckets that offerings in well-rounded categories. Like the ZenFone Max, through a focus on marathon battery life.

However, since terakhir year through the start of ZenFone 3 portfolio, the Taiwanese company has upped the ante in design and positioning and instead of focusing on hardware specifications, intends to bring premium endure to that users. That tambahan means that paling of anda latest phones are not specifically run-of-the-mill value-for-money devices, but differentiate themselves in design, camera, battery life, etc.

ASUS released the very first ZenFone maksimum in 2015, and kapan it yielded on its USP of long battery life, it brought nothing rather to the table. The follow-up variation had an ext memory and also faster processor, however both devices menjadi chunky plastic smartphones that didn’t admire many.

However, the ZenFone 3 max (ZC553KL) aims to readjust that through a well-rounded smartphone suffer coupled through premium design, kapan continuing the emphasis on battery life. Is ASUS third time lucky with the Max? Let’s find out.



ASUS has actually finally brought an all-metal style to the ZenFone series, later than when paling people would’ve liked. Even entry-level anggaran smartphones in 2016 boasted of one all-metal design. Far better late than never, though. There’s nothing luar biasa about the design, yet neither is the run-of-the-mill.

The homogenous design language that the ZenFone collection is apparent, a premium one in ~ that, happen the flagship style to the anggaran smartphone. It is well-built and also the aluminum chassis gives it a hard feel. That not really slippery, yet, dari it is one all-metal phone, you’d need to get used to the smoothness and bawa pulang care the the phone call slipping out of the hand.


Unlike the original ZenFone Max, this one is not a brick and neither melakukan it sport big bezels (it could’ve had even smaller bezels though, ~ above top and also bottom) and also boasts of a pretty an excellent 73 every cent screen-to-body ratio. The not really slim in ~ 8.33mm, and also at 175 grams, it’s not the lightest smartphone out there. Yet it is among the lighter phones to load a large battery and also a large display, and also you wouldn’t feeling the heft lugging the around. Also, the gradual curves and also rounded corners do it a very comfortable and also ergonomic phone to hold, and also it is conveniently pocketable unless you can not stand larger smartphones.


The ZenFone 3 maksimum sports a 5.5-inch sepenuhnya HD IPS display with a pixel thickness of 401 ppi. The display screen is tajam and the 400 nits brightness is an extremely good, offering an excellent sunlight visibility.

The comparison ratio is not outstanding though, and if she a pan of vibrant, and also even over-saturated AMOLED displays, favor I am, this one is hanya average. Viewing angle on the call are, however, quite good. There is a small color transition when viewing the from extreme angles, but that’s the situation with paling smartphones.


Powered by a 1.4Ghz Qualcomm Snapdragon 430 processor paired v 3GB the RAM, the ZenFone 3 maksimum chugs bersama nicely kapan multitasking providing a smooth Android experience.

However, if you stress the hardware, the phone tends to stutter a bit. You’d be unable to bermain graphic-intensive gamings at maxed-out settings and also experience frequent frame-drops. Interestingly, it tidak pernah gets too warm to handle also when the power is extended to its usual limits. However, you’d experience some lag in navigation and also switching between apps in that case.

Clearly, the machine is geared in the direction of casual smartphone users – and also that is where it excels. However, ns think the company could squeeze some extra juice from its internals with far better software optimization. Some other phones in the pasar tend come offer relection experience with comparable hardware specifications.

Of course, the pièce de résistance the the ZenFone 3 maks is its lengthy battery life. There has been a autumn in the battery volume of the maks this time approximately (to walk away from that chunky size), however, the 4100 mAh battery – v the hardware the packs and the software program optimizations the ASUS has done – quiet manages to market phenomenal battery life. With simple to middle usage, i was quickly able to get two aku battery life top top the phone, i m sorry is quite good. You can stretch that, and also coupled with power conserving features, can also squeeze much more than that!


The ZenFone 3 max comes through 32GB of inner memory, further expandable by up to 128GB via a microSD map slot. The dobel SIM smartphones functions a hybrid slot, for this reason you have the right to either usage the second SIM or the microSD card, however not both.

The phone supports turning back charging, and also can be tangan kedua to fee other tools via OTG. There’s a go together OTG adapter in the box. For a smartphone through a focus on battery life, the a shame that it doesn’t support rapid charging. That ships through a secara teratur charger, which bawa pulang painfully lengthy to charge the big battery completely.

The fingerprint scanner have the right to be digunakan to answer incoming calls, launch the camera app, or ambil a picture, however is not fast enough. Kapan the recognition is hanya fine, the authentication is a tad slow-moving or meminta slight pressure of the finger. Also, the capacitive secrets on the front room not backlit. The course, through impulse friend get tangan kedua to tapping the finger or ignorance at the best place however sometimes it gets a tad annoying, especially in the dark or when you’re not holding the phone together you do usually.


The ZenFone 3 maksimum sports a 16-megapixel behind camera with f/2.0 aperture, melangkah Detection Autofocus and laser auto-focus, electronic Image Stabilization for shooting videos, and dual-LED flash.

Outdoors in daylight, the camera performs very well and also takes pedas pictures with good details. The shade reproduction is largely accurate. Return the images are normally noise-free, zooming lock reveals pixilation i m sorry is more pronounced once I regarded them ~ above a 40-inch display. For most people though, who just share picture on masyarakat media, this do not do it be a problem.

Indoors or in low-light conditions, the night setting is a combined bag. Several of the shots give good results, far better than auto mode, however, number of times, they’d end up very noisy with messed increase metering.

The camera focusses nicely and also quickly, although there is a definite shutter lag and also often I’d finish up v a blurry photo as soon as I was attempting to take a shot of a dinamis subject.

On the front, over there is one 8-megapixel camera with f/2.2 aperture the manages to click in-depth selfies even in tricky lighting.

The camera application on the Zenfone 3 maksimum is the same as ~ above the company’s flagship ZenFone 3 smartphone. Kapan the options are good to tinker around, including a memandu mode, the camera on the ZenFone 3 maksimum is just above average.

The ASUS ZenFone 3 runs Android 6.0.1 Marshmallow the end of the box with the brand-new version that the company’s proprietary ZenUI 3.0 on optimal of it. Virtually, every nook and also corner that the Android endure gets a new coat that paint.

Right up, that’s a an excellent thing. The larger versions that ZenUI dulu plagued v bloatware and also gimmicky UI elements that marred the overall user experience. The latest version is a finish makeover, and offers a clean UI v subtle animations. Over there are number of nifty utilities, however there’s quiet a plethora that ASUS-branded apps that I’ve hardly watched anyone penampilan really. Unfortunately, only a few of these deserve to be uninstalled and ketika you have the right to disable paling others, lock still occupy storage an are on your phone.

ZenUI 3.0 features an application drawer, and there’s a built-in search functionality. You deserve to swipe turun the display screen and search the web or her apps and also contacts, and also view your frequently digunakan apps. There’s an all-new Theme keep from which users can download cost-free as well together paid themes, wallpapers, icons, and ringtones to customize dari mereka smartphone.

One of the neat features of the ZenUI is ZenMotion which allows configuring a selection of touch and also motion gestures like dual tap to wake up or flipping the phone as soon as you gain an incoming call to allow silent mode. It also allows you to enable the one-handed setting that shrinks the display to one corner of the screen for easy, one-handed usage when you on the move.

Of course, the paling useful application from the whole ZenUI suite is the mobile Manager. V slick animations and intuitive UI, the app offers quick cara to cost-free RAM and also storage space, and manage apps and also app permissions. It’s a kind of one-stop location for managing your phone’s performance.

The latest variation of ZenUI ~ above the ZenFone 3 is liquid and intends to offer bagikan Android-like experience while adding extr functionalities. And, the succeeds in law that. It’s one of the far better UIs the end there in kondisi of ease of use and also feels polished. Much better internals would’ve made that even smoother on the ZenFone 3 Max. Yet the overabundance of bloatware is disappointing, and shows the the agency has learnt nothing from similar criticism in the past.


Operating SystemAndroid 6.0.1 Marshmallow v ZenUI 3.0
Display5.5-inch jenuh HD (1920 x 1080) IPS
Processor1.4GHz octa-core Qualcomm Snapdragon 430
Internal Storage32GB; expandable as much as 128GB v microSD card
Rear Camera16MP | f/2.0 aperture | Dual-LED flash
Front Camera8MP | f/2.2 aperture | 84-degree wide-angle lens
Battery4100 mAh
Dimensions151.4 x 76.24 x 8.3mm
Weight175 grams

The ZenFone 3 maks aims come pimp up the maks range v a premium design. The succeeds there, yet there’s small else.

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Like the whole ZenFone lineup, the ASUS ZenFone 3 is a decent smartphone. However, even with the premium pitch, there’s no stand out factor untuk berlari for it. That looks good on paper, however the real-world power is restricted – and would only meet the persyaratan of less discerning users. Yes, yes sir the great battery life, and also that’s the sole factor one have to go for this device. Else, also looking within, over there are much better ZenFone brother around.

ASUS isn’t officially offering the ZenFone 3 maks in the US, but in India, the device is priced in ~ ₹17,999 ($265) – a tad greater than apa everyone would’ve liked. At this price, it feels a tiny out of place. What do girlfriend think that the ZenFone 3 Max, and also do you rencana to buy one? let us recognize your views in the comment below!